The new BostonGlobe.com: Will a print-like experience work for online/mobile?

(Note: A version of this post appeared in comment form on Universal Hub) Let me preface this post by saying that I haven't tried the new bostonglobe.com site yet, other than to look at the front page (see screenshot, below). It's definitely a clean, print-like interface, but I couldn't get any further -- I attempted to log in so using my existing Boston.com credentials (which are supposed to work - "Boston.com users or Boston Globe subscribers can use their existing registered e-mail and password here. ") but BostonGlobe.com didn't accept them. There is no password recovery feature for BostonGlobe.com at the moment; you are instead routed to a live customer service chat app but no agent appears ... I imagine because quite a few people have support issues right now, on the first day of the launch.

Still, based on what's been stated publicly about the site and its business model, I can make some observations. I believe bostonglobe.com will have a tough time gaining traction as long as a significant amount of supposedly premium content remains freely available on its internal competitor -- Boston.com (and the Boston.com mobile app). For instance, I am looking at "David Ortiz says now is the time to panic" for free on both. I know when I come back tomorrow there will be more free content, so why should I start paying $4 per week to see it formatted differently on bostonglobe.com?

I suppose the New York Times Company (parent of the Globe) could cut off the spigot of free content on Boston.com, but it's easy enough to find commodity news (sports, crime, weather, etc.) elsewhere for free, including UniversalHub.com, BostonHerald.com, the local TV station sites, etc.

Cutting off free content would also hurt Boston.com in the long run, in terms of page views/display ad revenue as well as mindshare. Once readers have decamped for other sources of online content, it's hard to get them back.

The Boston Globe's publisher may argue that they are targeting a different demographic -- people who like print and actually have the time to spend 30 minutes with the site every day. But that is surely not a good long-term strategy. It's a small potential audience, probably a fraction of the Globe's current print readership who are willing to shell out extra to look at it on a tablet/smartphone/browser. The potential audience may get bigger as more print subscribers get smartphones and tablets, but keep in mind that those people will also start to use their devices to install information and entertainment apps from other sources, which further lessens the attractiveness of bostonglobe.com. Why subscribe, when there are so many other things to do and see on the device?

What could work for the bostonglobe.com? In my opinion, the editors have to have concrete plans for truly original content -- information, community, tools, and even entertainment that can't be found anywhere else. Another strategy could involve working with local merchants to offer products, services, and discounts that can't be found anywhere else. If I knew that my $4/week subscription could consistently bring me more valuable benefits or savings at shops, supermarkets, service providers, auto dealerships, etc., I might be willing to subscribe.

I'll be curious to try out the site once the login issues are worked out.

Route 128 Technology Corridor, Then And Now

... There were the rivers of New England, which served as the launching pad for America's first forays into industrial production. This is the old Waltham Watch factory, located on the banks of the Charles River in Waltham, Massachusetts. Construction on the facility started in the early 1850s. Upriver and downriver there are dozens of other old factory buildings that were built to take advantage of the Charles to generate power, use water for production purposes, or dump waste material. By the time I was a kid, the factories had all closed and the river and environs were extremely polluted. Cleanup began in earnest in the 1970s, and in the 1990s local governments and the state had built a wonderful walking trail, that stretches from Comm. Ave in Newton all the way down through Waltham and Watertown and down to Cambridge and Boston. Meanwhile, the old red brick buildings have mostly been converted to other uses (the old Waltham Watch factory now houses office space and a restaurant, and I believe there's been talk of building condos or apartments).
I find it interesting that just a few miles from this site lie the gleaming office buildings where Microsoft, Oracle, and many other technology firms have set up shop on the banks of Rte. 128. Why did the computer and industrial revolutions concentrate in adjacent areas, 125 years apart? In my mind, the commonality is people -- both movements required brainpower and workers to get started, and nearby cities and towns provided both, thanks to the concentration of universities, transportation links, and large immigrant communities.