Monday, May 24, 2010

Associated Content: Buyer beware!

So Yahoo is buying Associated Content. The price tag? Rumors say it's between $90-$100 million.

A strategy based on low-quality, commodity content is bad for any brand, but because this product is tied so closely to SEO, it is really putting itself at the mercy of Google -- Yahoo's classic foe in the search arena. A fundamental change in Google's search algorithm or SERP design could really hurt Associated Content.

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