Showing posts with label Social. Show all posts
Showing posts with label Social. Show all posts

Saturday, March 3, 2018

Facebook sells out to China, and what it means for critics abroad

The New York Times published an article this week titled China is trying to police what people are saying about it around the world. I've written about China and its paranoid information-control efforts for years, but the activities to tamp down voices of dissent abroad are extreme. What I'd like to point out here are the reasons why Facebook and others are actually following China's Orwellian wishes. Take this example from the article: 
Facebook suspended Mr. Guo’s account. In a statement, the company said the account published the personal information of others without their consent, which violated the platform’s policies.
This is not just a case of China citing "hurt feelings" or some supposed rule-breaking on Facebook.
Zuckerberg is desperate to be in China. He's learned Mandarin, plays up his family connections (via his wife's family), and puts on the charm when visiting China. He's created relationships with officials at every level. His representatives have talked with companies which may be partners or acquired at some point.

Mark Zuckerbook in China
Mark Zuckerberg speaking in Mandarin during a 2015 visit
So it does not surprise me one bit that Facebook will bend over backwards to accommodate officials on censorship demands. This is the cost of doing business in China for a tech company. Media companies learned this decades ago -- read up on how Rupert Murdoch tried to operate in China. It's quite fascinating, worthy of a soap opera-style biopic.

Now it's Silicon Valley's turn, especially companies that specialize in communication -- social networks, mobile phone manufacturers, companies that sell networking hardware or cloud services, etc. The Chinese government's survival depends on information control, and if they can't do it themselves, then they force local and foreign companies to do it for them.

Don't think that this issue will be limited to human rights activists. It doesn't matter who you are -- your social media comments, family relationships, WeChat and Facebook messages, work connections on LinkedIn, and other digital footprints that reflect your attitude or influence will be used to build a social media score that determines your level of access to the country and ability to do business in China.

Tuesday, February 13, 2018

Facebook's failed march to video

Facebook has a lot of problems on its plate right now, but one of the worst trends has been the poorly thought out march to video. It came from Zuckerberg and was repeated by various senior Facebook  executives, and then became a mantra for publishers. Many publishers made large investments in video programming for Facebook, only to find the money isn't there and Facebook has decided to demote publisher content.

This is not just large media companies that got burned, I know some smaller producers who believed the "five years the feed will be all video" baloney and shifted their efforts accordingly. Some were doing really important work, too, around causes or local news. What a waste.

Meanwhile, overall video consumption in Facebook is declining, and it's the one percent that get the most engagement, regardless of who the publisher is.

I personally would not mind if Facebook turned back the clock 10 years, when most conversations seemed to be personal and text-based, and the truckloads of memes, ads, gaming achievements, real and fake news, and videos of cats playing the piano had yet to be shoved down Facebook's maw. Old-school text discussions seem to work for Hacker News and large swathes of Reddit; why can't it work for Facebook?


My Facebook feed: Ads, viral videos, and other crap I would rather not see:



Facebook feed video and ads

Saturday, March 12, 2016

How much do LinkedIn job ads cost?

How much do LinkedIn job ads cost?
Last fall The New Yorker published an article about LinkedIn's founder, Reid Hoffman. LinkedIn is a huge social network focused on professional connections (see What is LinkedIn?). It is used by more than 400 million people worldwide. It was a puff piece that reflected the arrogance of the Silicon Valley elite, but there were was an interesting reference about the source of LinkedIn's revenue and how LinkedIn recruiters help drive revenue. This post will reveal how much LinkedIn job ads cost, but note rates may vary from location to location and it's also possible to get volume discounts.

First, the quote from the The New Yorker:
For the first two years, Hoffman concentrated on growth, so LinkedIn had no revenues. (Today, most of ​LinkedIn’s $2.2 billion in annual income is from fees paid by recruiters for access to extra information about the site’s users.) 
I can give some insight into the source of this revenue. Part of it comes from premium memberships, for LinkedIn recruiters to access data about promising prospects. But there is another component to this revenue, which doesn't reflect the interest of "recruiters" but rather companies who want to list jobs on LinkedIn. The LinkedIn job ads cost a lot.

How much do LinkedIn job ads cost?

To list a job on LinkedIn, companies pay through the nose. For one of my consulting clients I created its first LinkedIn recruiting campaign. The company was paying something like $325 for a single job listing for one month (purchased in a batches of 10 ads). Multiply that by millions and you get the idea of where LinkedIn’s billions are coming from!

Keep in mind that this basically means matching recruiters/corporate types with the right candidates and charging a hefty fee to do so. Why do LinkedIn job ads cost so much? Mainly, because it's effective and the competition is terrible. It works because most of the alternatives — ads in the paper, Craigslist, online sites like Indeed or Monster, etc. don’t have the reach or the algorithmic smarts to generate results that are as good.

LinkedIn has been able to achieve scale by providing a great place to post online resumes and connect with current/former colleagues, and then building a whole bunch of extra services on top of that - company profiles, job search engines, premium services, etc. I imagine they also increase the value of that data by building (or buying) profiles of the millions of companies associated with LinkedIn members, and then assigning value to them based on various criteria (age of company, number of employees, market value, hiring/turnover trends, etc.) It's very powerful, and it will be very difficult for other companies to catch up with LinkedIn in terms of quality or revenue generated.


Thursday, December 10, 2015

The evolution of reading in the digital age

In the past few years, a lot of people have remarked about how their reading habits have changed. Here’s an example I saw on Hacker News earlier this week:
I was a good reader throughout my childhood, youth and academic years. Lately, and after a couple of decades, it's becoming increasingly challenging to focus, consume and finish books. I'm becoming the modern age illiterate. I'm usually squeezed for time - but even if I find some, I don't pick up where I left.

Does anyone encountering the same challenge? Any ideas/tips that could help overcome the cycle? Do you think it's caused by modern information overload, distraction addiction, or perhaps dealing with short cryptographic lines of code?
I know exactly what he or she is talking about. I loved reading when I was younger, everything from newspapers to novels. I took a long break from reading for pleasure when I started my first graduate degree in the mid-2000s, and never really got back into it. Part of the reason is I don’t have enough time to read. I am very busy with work, even on the weekends and in the evening (after dinner is actually my most productive writing time). When I do have free time, I like to spend time with my family. I can watch TV with them or even play video games with my son. But it’s hard to share a book.

But there’s something else. My reading habits have really changed. What I find myself doing now with most long-form Web or mobile content, as well as printed magazines and newspapers, is skimming to get the basic facts or quotes and then moving on. I just don't have the time or attention to stay focused anymore.
e-readers and digital text - Kindle Fire, iPad and Kindle paperwhite 

As for books (fiction and nonfiction), I find myself skimming when I use the Kindle. The Kindle Fire is even worse because of the easy access to other distractions. For printed books I can focus but I have found my threshold for abandoning a book is much lower. I did this recently with a novel by an author I used to love (Martin Cruz Smith if anyone is curious). I just felt the characters in the new novel were wooden and I noticed some basic editing errors. I returned the book to the library after about 40 or 50 pages.

One of the commenters in the Hacker News thread speculated that the community focus on programming in bursts while looking at snippets of code all day may explain the change. But that hypothesis doesn’t hold for me … I don’t look at much code. Indeed, a large part of my day job involves looking at or writing long pieces of text for the In 30 Minutes series.

Rather, I believe the change in habits results from a combination of information overload, easy access to screens, and training our minds (through exposure to text messages, tweets, online updates, short video clips, etc.) to prefer condensed communication.

It’s an uncomfortable trend. On the other hand, I also see it as part of the evolution of media and society. If we look back through history, we can see how other new media had a similar impact. Newspapers, film, and television changed styles of writing and peoples' preferences for reading materials and storytelling. Then, as now, there was great discomfort in the way media and storytelling evolved. A 1961 speech by the then-chairman of the FCC called television a "vast wasteland." If you go further back, there was negative reaction to the introduction of radio, the use of photos in newspapers, certain types of stage plays, and even opera, which was seen by 17th-century British intellectuals as "chromatic torture."

There has been a lot of thoughtful expository writing about this; if you are interested (and can manage to read an entire book) I recommend checking out Mitchell Stephens "The Rise of the Image, the Fall of the Word" and Walter Ong's "Orality and Literacy". They are somewhat dated now, but I think they really documented important transitions from antiquity to the end of the 20th century.

Sunday, February 22, 2015

Buzzfeed and LinkedIn go wide, but what about local news and commentary?

The Monday Note is one of the best media commentaries online. The two authors, Frédéric Filloux and Jean-Louis Gassée, have very intelligent and informed perspectives on legacy media and new technology. This week, they delved into the valuations of struggling old media companies (The New York Times et al) vs. unprofitable new media companies such as Buzzfeed, and the increasing visibility of social media companies such as LinkedIn in the news/commentary space (which many users access through the LinkedIn homepage).

One line that really jumped out at me was this one from Frédéric Filloux:

"The problem for legacy media is their inability to propose disruptive or scalable perspectives. Wherever we turn -- The NYT, The Guardian, Le Monde -- we see only a sad narrative based on incremental gains and cost-cutting. No game changing perspective, no compelling storytelling, no conquering posture. Instead, in most cases, the scenario is one of quietly managing an inevitable decline."

I wouldn't be so negative on the storytelling of publications such as The New York Times, but I agree with the sentiment that news publications are in decline. I realize this every time I look at my local paper, or certain sections of the Times, such as Business ... which at one time tried to compete with the Wall Street Journal. Now the Times has retrenched around its core national news/commentary/arts coverage while the second-tier sections limp along. 

One thing I would like to add: These companies -- and their digital competitors -- are playing in the national/international space. In local news/commentary, there are no players. AOL/Patch tried and failed. Can the big digital/social players such as Buzzfeed or LinkedIn find an effective way to go local?

LinkedIn commentary in the form of a user-created post
LinkedIn commentary in the form of a user-created post

If you are interested in learning more about LinkedIn, my company has published a book about LinkedIn.